Guides
Practical, specific guides for insulation companies who want more calls and booked jobs.
Hiring a marketing agency or freelancer for an insulation company versus doing it yourself: red flags, fair prices, and why trial first
When an insulation owner should do marketing in-house, when to hire, what agencies and freelancers fairly charge, the red flags, and why trial first.
2026-10-13
Seasonality for insulation contractors: why the phone dies in March, and a month-by-month plan to keep crews busy
Insulation demand spikes before winter and summer and drops between. A month-by-month plan built on pre-booking, rebate deadlines and builder accounts.
2026-09-29
Pricing and quoting for insulation contractors: good-better-best, the rebate line, deposits and how pricing shapes your marketing
How to present an insulation quote so it closes: three options, the rebate line, deposits and financing, and how price ranges change your marketing.
2026-09-17
Missed calls and speed to lead for insulation contractors: text-back, answering, and what a lost estimate costs
Why a third of quote requests die in voicemail during the rush, the 60-second text-back, the five-minute callback rule, and what a missed call costs.
2026-09-08
The insulation company website: seven things it must do, from tap-to-call to the rebate page
The seven things an insulation website must do: load fast, tap-to-call, a page per service, a rebate page, price ranges, proof, and a short form.
2026-08-27
How an insulation company shows up in ChatGPT, Perplexity and Google AI answers
Homeowners ask AI assistants what attic insulation costs and who to call. How those answers are built, the twenty questions to answer, a monthly test.
2026-08-18
Facebook and Instagram ads for insulation contractors: the creative that stops the scroll, rebate offers, budgets and retargeting
The insulation creative that works on Meta, how to build a seasonal rebate offer, what a cold lead costs, and why retargeting unbooked quotes pays.
2026-08-06
Google Ads for insulation contractors: the campaign split, realistic cost per lead, and the terms that waste money
How to split attic and spray foam campaigns, what an insulation lead really costs on Google, the negative keyword list, and what working ads look like.
2026-07-28
Google Business Profile for insulation contractors: categories, services, photos, posts and Q&A that bring calls
A working checklist for an insulation company's Google profile: categories, every service with prices, attic photos that convince, posts and Q&A.
2026-07-14
How to get more Google reviews for an insulation company: the door script, the timing, and a healthy pace
The exact words a crew lead says at the door, when the office sends the link, how to get the job type into the review, and what review velocity is realistic.
2026-07-02
Try any marketing service free for 14 days.
Pick anything we do. We run it for your insulation company for two full weeks at no cost, then you decide. No card, no contract, nothing to cancel.
- Google Ads management
- Meta (Facebook and Instagram) ads
- AI search optimization (show up in ChatGPT, Perplexity, Google AI)
- Local SEO and Google Business Profile
- Website design and rebuilds
- Social media management
- Review generation and reputation
- Missed-call text-back and lead follow-up
- Email and SMS campaigns
- Bookkeeping and monthly financials
- Cold-call appointment setting
- Marketing analytics and reporting
Or tell us what you want to try and we will text you back.