Where your competition is in Massachusetts
The largest concentrations of insulation companies in our Massachusetts data are in Lowell, Boston, Fall River, Rockland, Waltham, Worcester, Peabody and Abington. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Lowell.
The map pack in Massachusetts
In Massachusetts, 45.6% of insulation companies have fewer than ten reviews. That is the good news if you have twenty: most of your local competitors are not trying. The bad news is that the three shops in the map pack for Boston searches are not in that group. They are near 94 reviews and they ask every customer.
The website gap in Massachusetts
A website is the clearest marker of a insulation company that is going to compete for the map pack, and 19.9% of insulation companies in Massachusetts do not have one linked. Across the country the median review count with a site is 10, without one 1. If your shop is in the 19.9%, start there.
How Massachusetts compares
Of the 49 states in our data, Massachusetts ranks 12th for the number of insulation companies, 2nd for median review count, and 48th for the share with no website, so a website alone will not set you apart here. The review bar is higher than in most of the country, so plan on a steady review habit rather than a one-time push.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| Massachusetts | 206 | 12 | 19.9% |
| Connecticut | 99 | 8 | 28.3% |
| Maine | 72 | 4.5 | 33.3% |
| New Hampshire | 59 | 5 | 37.3% |
| New Jersey | 133 | 5 | 30.1% |
| New York | 296 | 4 | 24.3% |
| Pennsylvania | 205 | 4 | 30.2% |
| Rhode Island | 50 | 0.5 | 50% |
| Vermont | 21 | 2 | 38.1% |
What to do first in Massachusetts
- Set a review velocity. One review per job day, asked at the door, moves a 12-review shop past the Massachusetts 75th percentile (37) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Massachusetts customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 12 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.