Where your competition is in Virginia
The largest concentrations of insulation companies in our Virginia data are in Richmond, Hampton, Virginia Beach, Manassas, Roanoke, Lynchburg, Alexandria and Chesapeake. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Richmond.
The map pack in Virginia
The map pack is a three-slot race, and in Virginia it is won by review count and recency far more than by rating: 65% of Virginia insulation companies are already at 4.5 stars or better, so stars do not separate anyone. The 75th percentile is 19 reviews and the 90th is 50. Those are the numbers to plan around, not the median.
The website gap in Virginia
33.3% of Virginia insulation companies list no website on their Google profile, more than the national 30.2%. Nationally, insulation companies with a website have a median of 10 reviews against 1 without. A five-page site with tap-to-call and a page per service is the cheapest gap to close.
How Virginia compares
Of the 49 states in our data, Virginia ranks 19th for the number of insulation companies, 22nd for median review count, and 22nd for the share with no website. The review bar sits in the middle of the pack.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| Virginia | 150 | 5 | 33.3% |
| Alabama | 144 | 6 | 31.9% |
| Delaware | 23 | 2 | 26.1% |
| Florida | 456 | 11 | 28.3% |
| Georgia | 244 | 5 | 32% |
| Kentucky | 113 | 3 | 43.4% |
| Maryland | 92 | 3 | 25% |
| Mississippi | 77 | 2 | 42.9% |
| North Carolina | 258 | 4 | 38% |
What to do first in Virginia
- Put up a real website if you are in the 33.3% without one. Service pages, city pages for Richmond, Hampton, Virginia Beach, tap-to-call on every screen.
- Set a review velocity. One review per job day, asked at the door, moves a 5-review shop past the Virginia 75th percentile (19) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Virginia customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 5 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.