Where your competition is in Tennessee
The largest concentrations of insulation companies in our Tennessee data are in Chattanooga, Nashville, Memphis, Knoxville, La Vergne, Murfreesboro, Clarksville and Cleveland. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Chattanooga.
The map pack in Tennessee
The map pack is a three-slot race, and in Tennessee it is won by review count and recency far more than by rating: 64.7% of Tennessee insulation companies are already at 4.5 stars or better, so stars do not separate anyone. The 75th percentile is 29 reviews and the 90th is 67. Those are the numbers to plan around, not the median.
The website gap in Tennessee
A website is the clearest marker of a insulation company that is going to compete for the map pack, and 32% of insulation companies in Tennessee do not have one linked. Across the country the median review count with a site is 10, without one 1. If your shop is in the 32%, start there.
How Tennessee compares
Of the 49 states in our data, Tennessee ranks 16th for the number of insulation companies, 10th for median review count, and 24th for the share with no website. The review bar is higher than in most of the country, so plan on a steady review habit rather than a one-time push.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| Tennessee | 175 | 7 | 32% |
| Alabama | 144 | 6 | 31.9% |
| Delaware | 23 | 2 | 26.1% |
| Florida | 456 | 11 | 28.3% |
| Georgia | 244 | 5 | 32% |
| Kentucky | 113 | 3 | 43.4% |
| Maryland | 92 | 3 | 25% |
| Mississippi | 77 | 2 | 42.9% |
| North Carolina | 258 | 4 | 38% |
What to do first in Tennessee
- Put up a real website if you are in the 32% without one. Service pages, city pages for Chattanooga, Nashville, Memphis, tap-to-call on every screen.
- Set a review velocity. One review per job day, asked at the door, moves a 7-review shop past the Tennessee 75th percentile (29) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Tennessee customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 7 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.