Where your competition is in Minnesota
The largest concentrations of insulation companies in our Minnesota data are in Minneapolis, St Paul, Lakeville, Farmington, Bloomington, Rochester, Roseville and Blaine. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Minneapolis.
The map pack in Minnesota
In Minnesota, 70.7% of insulation companies have fewer than ten reviews. That is the good news if you have twenty: most of your local competitors are not trying. The bad news is that the three shops in the map pack for St Paul searches are not in that group. They are near 40 reviews and they ask every customer.
The website gap in Minnesota
Website presence in Minnesota: 56.9% of insulation companies link one, 43.1% do not. The national figure is 30.2% without. Google and the AI answer engines both use the site to confirm what you do and where, so a missing site costs more than the leads it would have produced on its own.
How Minnesota compares
Of the 49 states in our data, Minnesota ranks 9th for the number of insulation companies, 25th for median review count, and 8th for the share with no website, which leaves more room than most states for a shop that builds a real site. The review bar sits in the middle of the pack.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| Minnesota | 232 | 4 | 43.1% |
| Illinois | 210 | 4 | 34.8% |
| Indiana | 161 | 5 | 35.4% |
| Iowa | 133 | 2 | 42.1% |
| Kansas | 78 | 5 | 33.3% |
| Michigan | 246 | 6 | 30.5% |
| Missouri | 152 | 5 | 34.9% |
| Nebraska | 65 | 7 | 20% |
| North Dakota | 43 | 2 | 25.6% |
What to do first in Minnesota
- Put up a real website if you are in the 43.1% without one. Service pages, city pages for Minneapolis, St Paul, Lakeville, tap-to-call on every screen.
- Set a review velocity. One review per job day, asked at the door, moves a 4-review shop past the Minnesota 75th percentile (12) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Minnesota customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 4 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.