Where your competition is in Vermont
The largest concentrations of insulation companies in our Vermont data are in South Burlington, Burlington, Rutland, Essex Junction, Colchester, East Dummerston, Chester and Lyndonville. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in South Burlington.
The map pack in Vermont
Google shows three businesses in the map pack for a search like "insulation company near me" in South Burlington. In Vermont the shops that hold those spots usually sit near the 90th percentile, 17 reviews, not the median. 4.8% of Vermont insulation companies have passed 100 reviews; the other 95.2% are competing for whatever is left below the fold.
The website gap in Vermont
38.1% of Vermont insulation companies list no website on their Google profile, more than the national 30.2%. Nationally, insulation companies with a website have a median of 10 reviews against 1 without. A five-page site with tap-to-call and a page per service is the cheapest gap to close.
How Vermont compares
Of the 49 states in our data, Vermont ranks 49th for the number of insulation companies, 45th for median review count, and 13th for the share with no website, which leaves more room than most states for a shop that builds a real site. The review bar is lower than in most of the country, so a few months of asking every customer moves you up fast.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| Vermont | 21 | 2 | 38.1% |
| Connecticut | 99 | 8 | 28.3% |
| Maine | 72 | 4.5 | 33.3% |
| Massachusetts | 206 | 12 | 19.9% |
| New Hampshire | 59 | 5 | 37.3% |
| New Jersey | 133 | 5 | 30.1% |
| New York | 296 | 4 | 24.3% |
| Pennsylvania | 205 | 4 | 30.2% |
| Rhode Island | 50 | 0.5 | 50% |
What to do first in Vermont
- Put up a real website if you are in the 38.1% without one. Service pages, city pages for South Burlington, Burlington, Rutland, tap-to-call on every screen.
- Set a review velocity. One review per job day, asked at the door, moves a 2-review shop past the Vermont 75th percentile (5) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Vermont customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 2 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.