Where your competition is in Washington
The largest concentrations of insulation companies in our Washington data are in Vancouver, Kent, Mount Vernon, Spokane Valley, Kennewick, Marysville, Everett and Olympia. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Vancouver.
The map pack in Washington
The map pack is a three-slot race, and in Washington it is won by review count and recency far more than by rating: 76.4% of Washington insulation companies are already at 4.5 stars or better, so stars do not separate anyone. The 75th percentile is 63 reviews and the 90th is 220. Those are the numbers to plan around, not the median.
The website gap in Washington
10.4% of Washington insulation companies list no website on their Google profile, fewer than the national 30.2%. Nationally, insulation companies with a website have a median of 10 reviews against 1 without. A five-page site with tap-to-call and a page per service is the cheapest gap to close.
How Washington compares
Of the 49 states in our data, Washington ranks 30th for the number of insulation companies, 1st for median review count, and 49th for the share with no website, so a website alone will not set you apart here. The review bar is higher than in most of the country, so plan on a steady review habit rather than a one-time push.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| Washington | 96 | 20.5 | 10.4% |
| Alaska | 29 | 3 | 24.1% |
| California | 704 | 7 | 28.7% |
| Oregon | 97 | 5 | 25.8% |
What to do first in Washington
- Set a review velocity. One review per job day, asked at the door, moves a 20.5-review shop past the Washington 75th percentile (63) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Washington customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 20.5 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.