Local SEO and Google profile for a insulation company
The map pack is where most insulation jobs start. Three listings, sorted by proximity, review count, recency and how complete the profile is. Across 10,103 insulation listings, 38% show no hours and the median review count is 5, so the bar is lower than most owners think.
The common failure is a profile set up once with a category and a logo. No services listed, no attic photos, no posts, a service area that covers the whole state or a single town. Google rewards profiles that look alive.
Working, after two weeks, looks like movement in the map pack for your core terms in your home city and calls from the profile you can see in the insights. The profile guide is the checklist.