Where your competition is in Wyoming
The largest concentrations of insulation companies in our Wyoming data are in Cheyenne, Casper, Laramie, Sheridan, Gillette, Cody, Mills and Rock Springs. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Cheyenne.
The map pack in Wyoming
Google shows three businesses in the map pack for a search like "insulation company near me" in Cheyenne. In Wyoming the shops that hold those spots usually sit near the 90th percentile, 22 reviews, not the median. 0% of Wyoming insulation companies have passed 100 reviews; the other 100.0% are competing for whatever is left below the fold.
The website gap in Wyoming
37.1% of Wyoming insulation companies list no website on their Google profile, more than the national 30.2%. Nationally, insulation companies with a website have a median of 10 reviews against 1 without. A five-page site with tap-to-call and a page per service is the cheapest gap to close.
How Wyoming compares
Of the 49 states in our data, Wyoming ranks 45th for the number of insulation companies, 46th for median review count, and 16th for the share with no website, which leaves more room than most states for a shop that builds a real site. The review bar is lower than in most of the country, so a few months of asking every customer moves you up fast.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| Wyoming | 35 | 2 | 37.1% |
| Colorado | 176 | 8 | 27.3% |
| Idaho | 79 | 3 | 30.4% |
| Montana | 62 | 3 | 43.5% |
| Nevada | 56 | 2 | 39.3% |
| Utah | 104 | 9.5 | 31.7% |
What to do first in Wyoming
- Put up a real website if you are in the 37.1% without one. Service pages, city pages for Cheyenne, Casper, Laramie, tap-to-call on every screen.
- Set a review velocity. One review per job day, asked at the door, moves a 2-review shop past the Wyoming 75th percentile (11) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Wyoming customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 2 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.