Where your competition is in North Carolina
The largest concentrations of insulation companies in our North Carolina data are in Raleigh, Greensboro, Charlotte, Durham, Winston-Salem, Asheville, Fayetteville and Wilmington. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Raleigh.
The map pack in North Carolina
Google shows three businesses in the map pack for a search like "insulation company near me" in Raleigh. In North Carolina the shops that hold those spots usually sit near the 90th percentile, 60 reviews, not the median. 5% of North Carolina insulation companies have passed 100 reviews; the other 95.0% are competing for whatever is left below the fold.
The website gap in North Carolina
A website is the clearest marker of a insulation company that is going to compete for the map pack, and 38% of insulation companies in North Carolina do not have one linked. Across the country the median review count with a site is 10, without one 1. If your shop is in the 38%, start there.
How North Carolina compares
Of the 49 states in our data, North Carolina ranks 5th for the number of insulation companies, 27th for median review count, and 14th for the share with no website, which leaves more room than most states for a shop that builds a real site. The review bar sits in the middle of the pack.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| North Carolina | 258 | 4 | 38% |
| Alabama | 144 | 6 | 31.9% |
| Delaware | 23 | 2 | 26.1% |
| Florida | 456 | 11 | 28.3% |
| Georgia | 244 | 5 | 32% |
| Kentucky | 113 | 3 | 43.4% |
| Maryland | 92 | 3 | 25% |
| Mississippi | 77 | 2 | 42.9% |
| South Carolina | 129 | 5 | 27.1% |
What to do first in North Carolina
- Put up a real website if you are in the 38% without one. Service pages, city pages for Raleigh, Greensboro, Charlotte, tap-to-call on every screen.
- Set a review velocity. One review per job day, asked at the door, moves a 4-review shop past the North Carolina 75th percentile (21) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where North Carolina customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 4 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.