Where your competition is in Texas
The largest concentrations of insulation companies in our Texas data are in Houston, Dallas, San Antonio, Austin, Fort Worth, Odessa, Arlington and Garland. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Houston.
The map pack in Texas
Google shows three businesses in the map pack for a search like "insulation company near me" in Houston. In Texas the shops that hold those spots usually sit near the 90th percentile, 52 reviews, not the median. 5.4% of Texas insulation companies have passed 100 reviews; the other 94.6% are competing for whatever is left below the fold.
The website gap in Texas
A website is the clearest marker of a insulation company that is going to compete for the map pack, and 26.2% of insulation companies in Texas do not have one linked. Across the country the median review count with a site is 10, without one 1. If your shop is in the 26.2%, start there.
How Texas compares
Of the 49 states in our data, Texas ranks 1st for the number of insulation companies, 13th for median review count, and 40th for the share with no website, so a website alone will not set you apart here. The review bar is higher than in most of the country, so plan on a steady review habit rather than a one-time push.
What to do first in Texas
- Put up a real website if you are in the 26.2% without one. Service pages, city pages for Houston, Dallas, San Antonio, tap-to-call on every screen.
- Set a review velocity. One review per job day, asked at the door, moves a 6-review shop past the Texas 75th percentile (22) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Texas customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 6 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.