Where your competition is in Montana
The largest concentrations of insulation companies in our Montana data are in Kalispell, Billings, Helena, Missoula, Great Falls, Bozeman, Belgrade and Butte. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Kalispell.
The map pack in Montana
The map pack is a three-slot race, and in Montana it is won by review count and recency far more than by rating: 73.2% of Montana insulation companies are already at 4.5 stars or better, so stars do not separate anyone. The 75th percentile is 10 reviews and the 90th is 24. Those are the numbers to plan around, not the median.
The website gap in Montana
43.5% of Montana insulation companies list no website on their Google profile, more than the national 30.2%. Nationally, insulation companies with a website have a median of 10 reviews against 1 without. A five-page site with tap-to-call and a page per service is the cheapest gap to close.
How Montana compares
Of the 49 states in our data, Montana ranks 38th for the number of insulation companies, 36th for median review count, and 6th for the share with no website, which leaves more room than most states for a shop that builds a real site. The review bar is lower than in most of the country, so a few months of asking every customer moves you up fast.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| Montana | 62 | 3 | 43.5% |
| Colorado | 176 | 8 | 27.3% |
| Idaho | 79 | 3 | 30.4% |
| Nevada | 56 | 2 | 39.3% |
| Utah | 104 | 9.5 | 31.7% |
| Wyoming | 35 | 2 | 37.1% |
What to do first in Montana
- Put up a real website if you are in the 43.5% without one. Service pages, city pages for Kalispell, Billings, Helena, tap-to-call on every screen.
- Set a review velocity. One review per job day, asked at the door, moves a 3-review shop past the Montana 75th percentile (10) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Montana customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 3 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.