Google Ads management for a insulation company
An insulation account has to be split by job type or it eats itself. Attic blown-in and air sealing terms bring volume: "attic insulation cost", "blown in insulation near me". Spray foam terms bring fewer, bigger jobs at a higher click price: "spray foam contractor", "crawl space encapsulation". Keep them in separate campaigns with separate budgets so foam clicks cannot drain the money before the attic calls arrive. In most metros a tracked attic lead lands between $40 and $120 and a foam lead between $80 and $200.
The mistake most owners make is bidding on "insulation" on broad match. That buys product shoppers, R-value charts and DIY batt installers. The second mistake is sending clicks to a home page with no rebate information, when the utility rebate is the strongest reason a homeowner has to call this month.
After two weeks, working looks like 15 to 35 tracked calls or forms, a search terms report you have pruned, and a cost per booked estimate you can say out loud. The Google Ads guide has the negative list and the budget split.