Where your competition is in South Carolina
The largest concentrations of insulation companies in our South Carolina data are in Greenville, Columbia, Myrtle Beach, Charleston, Bluffton, Conway, Spartanburg and Piedmont. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Greenville.
The map pack in South Carolina
Google shows three businesses in the map pack for a search like "insulation company near me" in Greenville. In South Carolina the shops that hold those spots usually sit near the 90th percentile, 28 reviews, not the median. 1.6% of South Carolina insulation companies have passed 100 reviews; the other 98.4% are competing for whatever is left below the fold.
The website gap in South Carolina
A website is the clearest marker of a insulation company that is going to compete for the map pack, and 27.1% of insulation companies in South Carolina do not have one linked. Across the country the median review count with a site is 10, without one 1. If your shop is in the 27.1%, start there.
How South Carolina compares
Of the 49 states in our data, South Carolina ranks 25th for the number of insulation companies, 21st for median review count, and 39th for the share with no website, so a website alone will not set you apart here. The review bar sits in the middle of the pack.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| South Carolina | 129 | 5 | 27.1% |
| Alabama | 144 | 6 | 31.9% |
| Delaware | 23 | 2 | 26.1% |
| Florida | 456 | 11 | 28.3% |
| Georgia | 244 | 5 | 32% |
| Kentucky | 113 | 3 | 43.4% |
| Maryland | 92 | 3 | 25% |
| Mississippi | 77 | 2 | 42.9% |
| North Carolina | 258 | 4 | 38% |
What to do first in South Carolina
- Put up a real website if you are in the 27.1% without one. Service pages, city pages for Greenville, Columbia, Myrtle Beach, tap-to-call on every screen.
- Set a review velocity. One review per job day, asked at the door, moves a 5-review shop past the South Carolina 75th percentile (12) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where South Carolina customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 5 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.