Where your competition is in New York
The largest concentrations of insulation companies in our New York data are in Brooklyn, Rochester, New York, Buffalo, Albany, Syracuse, Bronx and Staten Island. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Brooklyn.
The map pack in New York
The map pack is a three-slot race, and in New York it is won by review count and recency far more than by rating: 78.7% of New York insulation companies are already at 4.5 stars or better, so stars do not separate anyone. The 75th percentile is 22 reviews and the 90th is 80. Those are the numbers to plan around, not the median.
The website gap in New York
Website presence in New York: 75.7% of insulation companies link one, 24.3% do not. The national figure is 30.2% without. Google and the AI answer engines both use the site to confirm what you do and where, so a missing site costs more than the leads it would have produced on its own.
How New York compares
Of the 49 states in our data, New York ranks 4th for the number of insulation companies, 26th for median review count, and 45th for the share with no website, so a website alone will not set you apart here. The review bar sits in the middle of the pack.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| New York | 296 | 4 | 24.3% |
| Connecticut | 99 | 8 | 28.3% |
| Maine | 72 | 4.5 | 33.3% |
| Massachusetts | 206 | 12 | 19.9% |
| New Hampshire | 59 | 5 | 37.3% |
| New Jersey | 133 | 5 | 30.1% |
| Pennsylvania | 205 | 4 | 30.2% |
| Rhode Island | 50 | 0.5 | 50% |
| Vermont | 21 | 2 | 38.1% |
What to do first in New York
- Set a review velocity. One review per job day, asked at the door, moves a 4-review shop past the New York 75th percentile (22) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where New York customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 4 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.