Steven Von has spent the last several years running marketing for local service businesses: Google Ads, Facebook and Instagram, Google Business Profiles, websites, reviews and the follow-up systems behind them. The benchmark data on this site comes from a monthly pull of public Google Business Profile listings that he cleans, deduplicates and summarizes so owners can see how their trade actually shows up on Google. Every guide and post is written or edited by him. Nothing on this site is sponsored, and no numbers are invented: every figure traces back to the dataset or is clearly marked as an example.
How the numbers on this site are made
The benchmark figures come from 10,103 public Google Business Profile listings of insulation companies across 51 states, pulled monthly, deduplicated and summarized. Every number in a guide or post is either drawn from that dataset or labeled as a hypothetical example. See the benchmark report and the method page.
Recent writing
- Most insulation profiles show no hours going into the busiest week of the year. Four minutes fixes yours
- The attic rebate deadline is nine weeks out. Here is what to send every open quote this week
- Hiring a marketing agency or freelancer for an insulation company versus doing it yourself: red flags, fair prices, and why trial first
- Seasonality for insulation contractors: why the phone dies in March, and a month-by-month plan to keep crews busy
- Pricing and quoting for insulation contractors: good-better-best, the rebate line, deposits and how pricing shapes your marketing
- Missed calls and speed to lead for insulation contractors: text-back, answering, and what a lost estimate costs
- The insulation company website: seven things it must do, from tap-to-call to the rebate page
- How an insulation company shows up in ChatGPT, Perplexity and Google AI answers
Contact
Corrections, questions about the data, or press: text or call (385) 538-3279.